IBM nominates partner and directs to Activation Marketing Enrollment Site to Complete Enrollment Forms Owner: IBM and BP Intro Meeting Scheduled Scheduler: IBM Activation Marketing Focal Point Participants: Activation Marketing Focal Point, C&S and BP C&S researches lists and provides options to BP, copying Activation Marketing Focal Point Owner: C&S List Options Review Meeting scheduled Objective: Final List Selection confirmed Scheduler: C&S Participants: C&S, BP, Activation Marketing Focal Point C&S forwards list estimate to Activation Marketing Focal Point for approval Owners: C&S and IBM Upon receipt of approved list, C&S executes list order, updates BP and Activation Marketing Focal Point Owner: C&S C&S finalizes next steps via email to BP, copy to Activation Marketing Focal Point: • Email launch date or Date for receipt of data file Owner: C&S