CAN-SPAM requirements hold the Mailer and List Owner responsible for abiding by the law, so in the interest of compliance, the following is required for all email messages after January 1, 2004:

CAN-SPAM Requirements:

• "FROM" line must be either the list owner or the marketer.
  
• In most cases the list owner's name will appear in the "FROM" line.
  
• "SUBJECT" line must be clear and not misleading about what is being offered.
  
• A physical postal address of the marketer must be included in all messages.
  
• Clear and conspicuous identification that the email is an advertisement or solicitation.
  
• Clear and conspicuous opt-out mechanism that must be functional for at least 30 days after send date of email campaign. Opt-outs must be removed within 10 business days.

When Submitting Email Communications:

• All email communications must include:
  
  • A physical postal address
    
  • A working link to the Mailer's unsubscribe mechanism in addition to the standard opt-out option that is included on all emails.
    
• Seed names must be provided to receive both the test and final email blasts.
  
• Suppression files must be sent to Colwell & Salmon Communications Inc. prior to each blast. Standard fees will apply. The burden is on the advertiser to maintain an opt-out file by their line of business and suppress the file from any email list they use/rent.

All email communications should be provided in a simple text format. If the Business Partner would like to provide the creative in HTML format, a simple text format must also be provided for those who can not view HTML formatting.

NOTE: All messages will be reviewed prior to deployment by the list brokerage firm to ensure that every message sent is compliant with the CAN-SPAM act.