The Marketing Centers menu pricing options are brought to you by Colwell & Salmon, a leading provider of Customer Interaction Services, including Lead Generation, and specializing in providing marketing support. Specifically, our offerings include the following services:
  • Lead Generation
    Generate a steady flow of qualified leads for your sales team, thereby ensuring a strong sales pipeline.
  • Event Marketing Programs
    Full-service support for a wide range of sales and marketing events including Trade Shows, Road Shows, Seminars, Webinars and Executive Presentations.
  • Email Marketing
    Facilitate end-to-end management of email campaigns from list selection to lead generation and follow-up.
Colwell & Salmon offers a myriad of marketing services options designed to meet the marketing needs of IBM's Business Partners. Our service offerings can accelerate your program launch time, allow you to go to marketing quickly and generate qualified sales leads, and are competitively priced to allow you to maximize your ROI, and streamline the time and interaction required from your organization.

Each menu option below can be bundled and customized to meet your specific needs:

Menu Options: Services Description: Costs:
Webinar - Option 1 & 2 Webinar Hosting & Registration
Provide TC Bridge w/ Replay for 30 Days
Webcast Duration: 75 Minutes
Campaign and Lead Management Fee
$1,050.00
Prospect List - Option 1
Email/Matching Phone
List Procurement/Rental
List Consulting Services
Lead Management fee
Assumption: 5,000 minimum order
$2,960.00
Prospect List - Option 2
Postal/Matching Phone
List Procurement/Rental
List Consulting Services
Lead Management fee
Assumption: 5,000 minimum order
$2,360.00
Telemarketing - Option 1 Lead Generation Program Set Up
Rep Training
Outbound Calling: 600 Records / 130 hours
Lead Management
Reporting and Analysis
$5,026.00
Telemarketing - Option 2
Event Boost
Program Set Up
Rep Training
Outbound Calling: 1,000 Records / 128 hours
Lead Management
Reporting and Analysis
$4,988.00
Direct Mail - Option 1 Postcard Mailing Creative Services and Content Gathering
Printing and Approval Gathering
High Speed Addressing/Sort/Mailing
Required Postage - First Class Presort and Tax
Campaign and Lead Management Fee
• 1,000 Postcards
• 5.5 x 8.5 Postcard, 4-Color Option
$2,240.00
Direct Mail - Option 2 Executive Letter/Insert Creative Services and Content Gathering
Printing and Approval Gathering
High Speed Addressing/Sort/Mailing
Required Postage - First Class Presort and Tax
Campaign and Lead Management Fee
• 1,000 Pieces
• 8.5 x 11 Letter
$1,769.00
List/Outbound - Option 1 Lead Generation Prospect List Procurement
Program Set Up
Rep Training
Outbound Calling: 450 Records / 94 hours
Lead Management
Reporting and Analysis
$5,002.00
List/Outbound - Option 2 Event Boost List Procurement
Program Set Up
Rep Training
Outbound Calling: 700 Records / 93 hours
Confirmation Calls to all Registrants
Lead Management
Reporting and Analysis
$4,998.00
List/Direct Mail/Outbound - Option 3 Postcard Prospect List Procurement
Program Set Up
Rep Training
Outbound Calling: 300 Records / 60 hours
Reporting and Analysis
Creative Services and Content Gathering
Printing and Approval Gathering
High Speed Addressing/Sort/Mailing
Required Postage - First Class Presort and Tax
Campaign and Lead Management Fee
• 500 Postcards
• 5.5 x 8.5 Postcard, 4-Color Option
$4,991.00
List/Webinar/Outbound - Option 4 Prospect List Procurement
Webinar Hosting & Registration
Provide TC Bridge w/ Replay for 30 Days
Webcast Duration: 75 Minutes
Campaign and Lead Management Fee
Program Set-Up
Rep Training
Outbound Calling: 550 Records/ 67 Hours
Confirmation Calls to all Registrants
Reporting and Analysis
$4,984.00

You should consider one or more of the menu pricing options if you have a need to supplement your current marketing initiatives with successful high-end lead generation or event management services on a standalone or ongoing basis. Colwell & Salmon will work closely with you to develop your specific program strategy and manage all facets of a successful lead generation program, from program objectives to reporting requirements and lead distribution.

Colwell & Salmon offers additional services on a standalone or integrated basis:
  • Market Research
  • Inbound Response Management
  • Database Enhancements
  • Event Boost & Registration
To have a Colwell & Salmon Specialist contact you or for more information, please use our contact form and a C&S Specialist will respond to your inquiry within 48 hours.

Or, for further information regarding our services, please contact Anthony Boucaud, Client Services Specialist - IBM at (877) 339-0763 / e-mail Anthony at aboucaud@colwell-salmon.com.
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