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Since 1991, Colwell & Salmon has been providing direct marketing and sales support to a myriad of hi-tech clients, including IBM. We have developed long-standing, successful partnering relationships with global leaders and their strategic Business Partners, as well as small emerging companies. As a marketing partner to our Technology clients, Colwell & Salmon is dedicated to nurturing and expanding our client relationships and to providing leading-edge marketing support. We specialize in Lead Generation Management, providing qualified leads with pertinent "drill down" information in support of our clients' specific lead criteria. Our Lead Development Specialists have extensive vertical marketing experience and are business/technically savvy, providing high quality opportunities and professional representation of our client partners.
- Proven track record in the development & management of Direct Marketing solutions across multiple sales channels and clients
- Custom web portal that provides visibility and "real time" management of channel partner programs, campaigns, communications, marketing support tools, activity tracking & reporting in support of Channels and Corporate Sponsors.
- Dedicated QA team that provides a 360° quality review to ensure every opportunity meets all qualification parameters.
- Extensive experience in identifying real opportunities across a cross-section of SME's, emerging companies as well as Fortune 100 companies.
- Web-based Lead Management System that assigns, tracks, ages and reports lead status.
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